Last Saturday, Feb. 27th, my campaigns group and I had our Digital Bridges Awareness event. It was a success to say the least! We were nervous preparing for this event because we weren't positive about what the crowd would be like, but it turned out to be just what we were looking for. The question "How do you see yourself using technology?" was proposed to the Milledgeville Mall consumers, and the small event piggy-backed off of other small events such as a Red Cross blood drive, and a beauty pageant. The area turned out to be highly trafficked so this was an ideal location.
Some of our successes included:
- being prepared for any technology malfunction or accident that we thought could happen
- gathering 54 email addresses and/or telephone numbers of community members who showed interest in Digital Bridges
- having over 60 people engage in a computer activity (PhotoBooth on Mac)
- talking with over 80 people about Digital Bridges, where the Digital Bridges center is located and how it can help them
- the simplicity of the event as a whole
We did a run through with all 4 Mac laptops to make sure we were prepared for any malfunction or any worse case scenario. To gather people to fill out the contact information we offered a free iPod touch prize to a lucky winner. This gave them an extra incentive to be connected with Digital Bridges. Not everyone had time to sit down at the table to make a magnet and ask us questions, so we made flyers that gave directions to the center and a quick over view of what Digital Bridges is all about. We made multiple contacts with the mall supervisor to make sure we had a table and the correct number of chairs set-up for our event. We had balloons and candy to create visual noise and make our table more inviting for the mall shoppers.
One of our greatest strengths that made our event such a success was our group dynamics. We met once a week, two days before meeting with our client. When we met together we discussed and developed new ideas and formulated a plan to present and email to our client before we met with her. As a group we all were proactive and strong communicators. Our ideas blended well together and we were able to bounce our ideas off of each other and come to a productive environment.
